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Beauty & Skincare · Face makeup · 20,134 reviews · 4 sources

e.l.f. Power Grip Primer

Best for: long-wear makeup on a budgetBudget
89/ 100

A tacky gel primer that makes makeup last much longer for about $10. The grippy feel and dewy finish do not suit everyone.

Tracking since Sep 2026

Buy if

  • You need makeup to last all day
  • You have dry or combination skin

How it scores

Efficacy9.0
Value9.0
Gentleness8.0
Texture7.5

Price

$10
You pay for: Cheap for a cult primer
Reviewed Sep 2026 · 0 new reviews since · score unchanged

What people love

Most mentioned by reviewers

Makeup lasts longerHeld up 10+ hours in tests
Hydrating gelPlumps skin before makeup
Great priceAbout $10 a tube

What people complain about

Most mentioned by reviewers

Dewy, not matteOily skin may still shine
Sticky feelTacky layer bothers some
Rated 3★ or lowerAbout 1 in 16 buyers

Reviewers disagree on

Grip keeps makeup putSome say it looks worse on

Alternatives

Same price · $10

Ask about this product

Sources
AI summary of public reviews, not a recommendation.