Beauty & Skincare · Face makeup · 20,134 reviews · 4 sources
e.l.f. Power Grip Primer
Best for: long-wear makeup on a budgetBudget
A tacky gel primer that makes makeup last much longer for about $10. The grippy feel and dewy finish do not suit everyone.
Tracking since Sep 2026
Buy if
- You need makeup to last all day
- You have dry or combination skin
Skip if
- You dislike a sticky feel on skin
- You want a matte, shine-free base
How it scores
Efficacy9.0
Value9.0
Gentleness8.0
Texture7.5
Price
$10
You pay for: Cheap for a cult primer
Reviewed Sep 2026 · 0 new reviews since · score unchanged
What people love
Most mentioned by reviewers
What people complain about
Most mentioned by reviewers
Reviewers disagree on
Grip keeps makeup putSome say it looks worse on
Alternatives
Same price · $10
Ask about this product
Sources
- Target
- Who What Wear
- Marie Claire UK
- Insider Beauty
- Reviewed Sep 2026
AI summary of public reviews, not a recommendation.