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Beauty & Skincare · Eye makeup · 6,772 reviews · 3 sources

L'Oréal Paris Voluminous Lash Paradise Mascara

Best for: soft, fluttery volumeMid-range
81/ 100

A drugstore mascara that gives fanned-out, fluttery volume like pricier tubes. But about 1 in 5 Target buyers rate it 3★ or less; some see smudging.

Tracking since Sep 2026

Buy if

  • You want soft, fanned-out volume
  • Your eyes are sensitive

How it scores

Gentleness9.0
Value9.0
Efficacy8.0
Texture7.0

Price

$12.99
You pay for: Mid-priced drugstore mascara
Reviewed Sep 2026 · 0 new reviews since · score unchanged

What people love

Most mentioned by reviewers

Fluttery volumeFans out and lifts lashes
Gentle formulaSuits sensitive eyes
Most buyers happyAbout 65% rate it 5★

What people complain about

Most mentioned by reviewers

Smudging and flakesAfter a few hours of wear
Rated 3★ or lowerAbout 1 in 5 buyers
One-star ratingsAbout 1 in 12 buyers

Reviewers disagree on

Looks like a luxury tubeCan smudge by afternoon

Alternatives

Same price · $12.99

Ask about this product

Sources
AI summary of public reviews, not a recommendation.