What do reviews say about volume?

Both expert reviews say it gives defined, natural lashes rather than big volume.

What do reviews say about remove?

TODAY's makeup artist notes its water-based formula comes off easily.

What do reviews say about rating?

On Target, 81% of 3,616 ratings are 4★ or 5★; about 19% are 3★ or lower.

Beauty & Skincare · Eye makeup · 3,616 reviews · 5 sources

Maybelline Great Lash Washable Mascara

Best for: natural, everyday lashesBudget

The 1971 classic still delivers clean, buildable lashes for pocket change. Don't expect drama; about 1 in 5 Target buyers rate it 3★ or less.

Tracking since Sep 2026

Buy if

You want natural, defined lashes
You want easy, washable removal

Skip if

You want bold, false-lash volume
You need a smudge-proof tubing formula

How it scores

Value9.5

Texture8.0

Efficacy7.5

Price

$4.79–8.49

You pay for: Among the cheapest mascaras

Reviewed Sep 2026 · 0 new reviews since · score unchanged

What people love

Most mentioned by reviewers

Clump-free buildCoat after coat stays neat

Most buyers happyAbout 7 in 10 rate it 5★

Easy removalWater-based formula

What people complain about

Most mentioned by reviewers

Not much volumeToo subtle for some

Rated 3★ or lowerAbout 1 in 5 buyers

One-star ratingsRoughly 1 in 11 buyers

Reviewers disagree on

A generational classicNewer formulas do more

Alternatives

Same price · $4.79–8.49

Ask about this product

Sources

AI summary of public reviews, not a recommendation.