What do reviews say about crease?

Who What Wear says it resists cracks, creases and flakes, so it suits mature skin.

What do reviews say about dark circles?

Editors say it lays a thin veil that brightens dark circles.

What do reviews say about applicator?

The built-in sponge is handy, but can release uneven amounts.

What do reviews say about rating?

On Target, 81.6% of 6,284 ratings are 4★ or 5★.

Beauty & Skincare · Face makeup · 6,284 reviews · 3 sources

Maybelline Instant Age Rewind Eraser Multi-Use Concealer

Best for: dark circles on a budgetBudget

A drugstore concealer that covers dark circles without creasing. Editors rate it a best buy; about 1 in 6 Target buyers give 3★ or less.

Tracking since Sep 2026

Buy if

You want to hide dark circles
You have dry under-eyes

Skip if

You want precise dosing
You need very full coverage

How it scores

Value9.5

Efficacy8.0

Texture8.0

Price

$8.80–10.99

You pay for: Best-selling drugstore concealer

Reviewed Sep 2026 · 0 new reviews since · score unchanged

What people love

Most mentioned by reviewers

Crease-resistantStays put under the eyes

Light, hydrating feelComfortable on dry skin

Most buyers happyAbout 65% rate it 5★

What people complain about

Most mentioned by reviewers

Sponge tip dosingCan dispense unevenly

Rated 3★ or lowerAbout 1 in 6 buyers

One-star ratingsAbout 1 in 15 buyers

Reviewers disagree on

Coverage is light and naturalSome want fuller cover

Alternatives

Same price · $8.80–10.99

Ask about this product

Sources

Target
Who What Wear
TODAY
Reviewed Sep 2026

AI summary of public reviews, not a recommendation.