What do reviews say about sticky?

WWD's editor says it feels soft rather than sticky compared with similar cheap glosses.

What do reviews say about plump?

It gives a subtle plump look; WWD points to the chili-infused Plump version for more.

What do reviews say about rating?

On Target, 90% of 6,248 ratings are 4★ or 5★; about 10% are 3★ or lower.

Beauty & Skincare · Lip products · 6,248 reviews · 2 sources

Maybelline Lifter Gloss with Hyaluronic Acid

Best for: glossy, fuller-looking lipsBudget

A non-sticky, hydrating gloss that editors rank above far pricier tubes. About 9 in 10 Target buyers rate it 4★ or 5★.

Tracking since Sep 2026

Buy if

You hate sticky lip gloss
You want a sheer tint with shine

Skip if

You want a real plumping tingle
You need long-wear colour

How it scores

Value10.0

Texture9.0

Efficacy8.0

Price

$8.98–10.99

You pay for: Cheap drugstore gloss

Reviewed Sep 2026 · 0 new reviews since · score unchanged

What people love

Most mentioned by reviewers

Not stickyFeels soft on the lips

HydratingHyaluronic acid formula

Most buyers happyAbout 74% rate it 5★

What people complain about

Most mentioned by reviewers

Only subtle plumpingPlump version does more

Rated 3★ or lowerAbout 1 in 10 buyers

Reviewers disagree on

Loved for comfortPlumping is only subtle

Alternatives

Same price · $8.98–10.99

Ask about this product

Sources

Target
WWD Shop
Reviewed Sep 2026

AI summary of public reviews, not a recommendation.