What do reviews say about long lasting?

In Woman & Home's careful second test it did not budge until about hour 15.

What do reviews say about dry?

The tester found it a little drying, as long-wear mattes often are.

What do reviews say about rating?

On Target, 84% of 18,402 ratings are 4★ or 5★.

Beauty & Skincare · Lip products · 18,402 reviews · 3 sources

Maybelline SuperStay Matte Ink Liquid Lipstick

Best for: bold lip color that lasts all dayMid-range

A budget liquid lipstick that truly lasts all day if you apply it with care. Expect some dryness and effort to remove.

Tracking since Sep 2026

Buy if

You want lip color that survives meals
You like bold, matte shades

Skip if

You have chronically dry lips
You want a quick, no-fuss lipstick

How it scores

Efficacy9.5

Value9.0

Texture6.0

Price

$9.49–10.99

You pay for: Cheap for 15-hour wear

Reviewed Sep 2026 · 0 new reviews since · score unchanged

What people love

Most mentioned by reviewers

Serious staying powerLasted 15 hours in a test

Rich pigmentBright shades in one coat

Most buyers happyOver 6 in 10 rate it 5★

What people complain about

Most mentioned by reviewers

Can feel dryingLips may need balm

Fiddly to applySets fast, needs care

Rated 3★ or lowerAbout 1 in 6 buyers

Reviewers disagree on

Wear time is unmatchedCareless coats fade in hours

Alternatives

Same price · $9.49–10.99

Ask about this product

Sources

AI summary of public reviews, not a recommendation.