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Luma Dream Machine

Luma's video app (formerly Dream Machine, now the Luma app) generates and transforms video with its Ray models; plans include commercial use. By Luma AI.
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Price

$30/mo
Plus plan. No free plan.

Works on

Web · iPhone
1+ languages

AI League

45 pts · #6 in video generation
See the video generation standings

Free plan and price

No free plan. The official pricing page lists Plus, Pro and Ultra only. There is a "Try for free" link, but no free allowance is published.

$30 a month billed monthly or $25 billed yearly; 10,000 credits, commercial use.

Good for / not for

  • Producing many clips a month
  • Restyling footage you already shot
  • Trying AI video for free
  • Occasional use on a tight budget

Pros and cons

  • Most seconds of video per dollar of the apps checked
  • Commercial use on every paid plan
  • Strong tools for transforming real footage
  • Highest entry price here ($30)
  • No published free plan
  • The product name changed, which makes guides confusing

Alternatives

AppFree planLanguagesFrom
RunwayFree trial1+$15/mo
KlingFree plan5+$10/mo
VeoFree plan70+$7.99/mo

How Luma Dream Machine scores

Score0–10Basis
Quality5.0Not listed on the Artificial Analysis Text to Video Arena (with audio) leaderboard at the time of checking; rubric default used.
Ease6.0Checklist: Web · iPhone; plain-language prompt yes; start without paying no.
Free plan1.0The official pricing page lists Plus, Pro and Ultra only. There is a "Try for free" link, but no free allowance is published.
Value6.7Plus: 10,000 credits; a 5-second 720p Ray3.2 clip costs 100 credits = 100 clips, about 500 seconds.
Languages2.0The iPhone app lists English only (App Store). The maker does not publish other supported languages.
Points45(Quality×30% + Ease×20% + Free plan×15% + Value×20% + Languages×15%) × 10

Sources

Checked Sep 28, 2026. Prices and plans change often; check the official site before you buy.