Luma Dream Machine
Luma's video app (formerly Dream Machine, now the Luma app) generates and transforms video with its Ray models; plans include commercial use. By Luma AI.
Price
$30/mo
Plus plan. No free plan.
Works on
Web · iPhone1+ languages
AI League
45 pts · #6 in video generation
See the video generation standingsFree plan and price
No free plan. The official pricing page lists Plus, Pro and Ultra only. There is a "Try for free" link, but no free allowance is published.
$30 a month billed monthly or $25 billed yearly; 10,000 credits, commercial use.
Good for / not for
- Producing many clips a month
- Restyling footage you already shot
- Trying AI video for free
- Occasional use on a tight budget
Pros and cons
- Most seconds of video per dollar of the apps checked
- Commercial use on every paid plan
- Strong tools for transforming real footage
- Highest entry price here ($30)
- No published free plan
- The product name changed, which makes guides confusing
Alternatives
How Luma Dream Machine scores
| Score | 0–10 | Basis |
|---|---|---|
| Quality | 5.0 | Not listed on the Artificial Analysis Text to Video Arena (with audio) leaderboard at the time of checking; rubric default used. |
| Ease | 6.0 | Checklist: Web · iPhone; plain-language prompt yes; start without paying no. |
| Free plan | 1.0 | The official pricing page lists Plus, Pro and Ultra only. There is a "Try for free" link, but no free allowance is published. |
| Value | 6.7 | Plus: 10,000 credits; a 5-second 720p Ray3.2 clip costs 100 credits = 100 clips, about 500 seconds. |
| Languages | 2.0 | The iPhone app lists English only (App Store). The maker does not publish other supported languages. |
| Points | 45 | (Quality×30% + Ease×20% + Free plan×15% + Value×20% + Languages×15%) × 10 |
Sources
Checked Sep 28, 2026. Prices and plans change often; check the official site before you buy.
- Free plan: lumalabs.ai/pricing · therundown.ai/tools/luma-dream-machine
- Price: lumalabs.ai/pricing
- Platforms: eesel.ai/blog/luma-ai-pricing
- Languages: apps.apple.com/us/app/luma-dream-machine/id6478852867
- Quality score: artificialanalysis.ai/video/leaderboard/text-to-video
- Ease score: lumalabs.ai/pricing
- Value score: lumalabs.ai/pricing · magichour.ai/blog/luma-dream-machine-pricing